Search & Video Advertising for Google and Youtube
What We Offer
This service covers strategy, keyword and audience research, campaign setup, creative guidelines, tracking, optimisation and reporting across search and video formats. For search, that means structuring campaigns, ad groups and keywords around your offerings, writing compelling text ads and aligning them with strong landing pages. For YouTube, it includes identifying the right audiences, placements and formats (skippable, non‑skippable, in‑feed, bumper, Demand Gen video), then creating or adapting video assets that deliver your message in the first few seconds.
- Capture ready‑to‑buy intent with Google Search ads that show when people actively look for what you offer.
- Build awareness at scale with YouTube video ads that reach viewers across mobile, desktop, TV and apps.
- Run one joined‑up system where search and video data work together to improve targeting, ROI and optimisation.
Process
Goals, budget & audience
Research & structure
Creative & asset prep
Campaign setup & tracking
Launch & optimisation
Reporting & scaling
Industries We Serve
Government & Public Sector
We create government videos, scheme explainers and mission films for departments, PSUs and public sector organisations to communicate clearly with citizens and stakeholders.
Infrastructure, Transport & Smart Cities
From railways and metro to airports and smart city projects, we produce infrastructure videos and aerial films that showcase large‑scale development and public facilities.
Education & Skill Development
G3 Media Works partners with schools, universities and skill development programmes to produce training videos, e‑learning content and institutional films that inspire learners and parents.
Healthcare & Medical
Specialised medical video production for hospitals, clinics and healthcare brands, including patient education films, hospital profile videos and medical procedure explainers.
Corporate, IT & Start‑ups
We craft corporate films, brand videos and product demos for IT companies, manufacturing firms and start‑ups looking to build trust with clients, investors and talent.
CSR, NGOs & Social Impact
Documentary and social impact films for CSR teams, NGOs and foundations to highlight real stories from the field and demonstrate measurable change to donors and partners.
General Questions
Find quick answers about G3 Media Works’ video production, digital marketing and web solutions, and learn how to get started with your next project.
This section covers everything from the types of films we create—ad films, corporate videos, documentaries, AR/VR, and OTT content—to how we support campaigns with social media marketing and website development. Whether you are a brand, PSU, government department ,or agency partner, these FAQs will help you understand our process, timelines, and engagement models before you contact the team.
What is the difference between Google Ads search and video advertising?
Google Search ads target people actively searching for your product or service with high intent to buy. YouTube video advertising builds awareness and recall among viewers browsing video content, even before they start searching.
What YouTube ad formats do you use for video advertising?
We use skippable in-stream ads, non-skippable ads, in-feed ads, bumper ads, and Demand Gen video formats based on your goals. The right format depends on whether you’re building awareness or driving direct conversions.
How much budget do I need to start with search advertising on Google Ads?
Budgets vary by industry and competition, but we recommend a minimum that allows enough data to optimise keywords and bids effectively. We help set realistic budgets during the strategy phase based on your goals.
How do you decide which keywords to target for search advertising?
We research keywords based on search intent, competition, and relevance to your offerings, focusing on terms most likely to convert. Negative keywords are also added to filter out irrelevant traffic and save budget.
Can Google Ads and YouTube advertising campaigns run together?
Yes, we run integrated campaigns where search and video data inform each other, improving targeting and reducing cost per action. This joined-up approach creates a clearer path from awareness to conversion.
How soon can I expect results from a Google Ads campaign?
Search ads can start driving traffic within days, while optimal performance typically builds over 4–6 weeks as we refine keywords and bids. Video advertising campaigns often need a similar window to identify top-performing creatives and audiences.
Do you create the video assets needed for YouTube advertising?
Yes, we create or adapt video ads tailored to each YouTube format, ensuring your message lands within the first few seconds. This includes scripting, editing, and formatting for skippable, bumper, and in-feed placements.